Tag Archives: Stereotypes

Why are Women’s Magazines All the Same?

Women’s magazines are generally obsessed with the things they think most women are interested in; fashion, diets, men and sex.

Of course many women are interested in these things, but are they really the only things they want to read about?  Especially when most of the content isn’t even that original.

It seems every month readers of magazine such as Glamour [the biggest selling magazine in the UK] and Cosmopolitan are given the same menu of sex tips and beauty shortcuts.

It seems there is no market for women’s magazines which are not full of shiny, beautiful [and airbrushed] people who we can aspire to be like.

The French market is very similar, but in 2009 Grégory Lassus-Debat launched Causette [or “chat”],  a magazine where the women are not airbrushed, have cellulite and are interested in things such as politics.

Lassus-Debut was denied a loan because the bank thought such a magazine had no market and no future.

However, sales last month had reached 25,000 for this year, about the same as She or Easy Living in the UK.  Not a huge market, but a sustainable one.

Lassus-Debat told The Times

“I didn’t do any market studies, but I instinctively felt that there would be a demand for a magazine without Kate Moss and diets in it,”

According to Lassus-Debat the magaizine is not feminist per se , but

“A magazine that is interested in women’s lives, in their struggles and in the defence of their rights,”

The last issue included stories about the women’s lobby in the European Union, non-violent resistance on the West Bank and the decline of the  le Mouvement de Libération des Femmes [The women’s liberation movement].

Not your typical women’s magazine fodder.

I argued last week that women’s magazines in the UK reinforce stereotypes rather than challenge them.  Chausette does the opposite.

And if there is a market in France, why not in the UK as well?